End-to-end ownership of the University of Utah Campus Store e-commerce platform - driving architecture, performance, and user-experience improvements with a mobile-first rebuild.
Highlights
- Redesigned and rebuilt the Campus Store website, optimizing for mobile users.
- Ran A/B testing and analyzed user behavior to guide optimization.
- Integrated secure payment gateways and tuned site speed and performance for better UX.
- Implemented SEO improvements that increased organic traffic and boosted mobile sales by 45%.
Stack
TypeScriptJavaScriptjQuerySEO
TypeScript
JavaScript
jQuery